Direct Mail/Postal News
Credit Card Mailings Expected to Rebound
Although the recession and laws restricting financial marketing have put direct mail credit offers on the decline in recent years, a rebound might be in the cards for 2011....
Crabtree & Evelyn Revamps Loyalty Program, Boosts Direct Mail Use
Bath and body products retailer Crabtree & Evelyn is hoping an aggressive customer contact strategy and an updated loyalty program will result in the sweet smell of success. At the heart of its re-energized customer focus is "Platinum," a loyalty program the company launched just over a year ago to replace its "Preferred" scheme. For a five dollar entry fee, members received 20% discounts on merchandise during the first week of each month. ...
Broker Roundtable: What's the Biggest Threat of 2011?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What does the list industry see as its greatest competitive threat in 2011?...
Car Repair Shop Triples Business Through Postcards
Postcard mailings have helped All-Star Auto Repair triple sales to prospects in the surrounding three-mile area....
Best DM Copywriting Blends Old and New Tactics
Chief Marketer recently talked with Bruce Henderson, group creative director/senior partner creative with Ogilvy&Mather Worldwide, New York, to get his thoughts on the current state of DM wordsmithing and why keeping search in mind should be job one for all copywriters....
Coffee Seller Keurig Tests Mail In Consumer-Focused Effort
If a new direct mail campaign from Keurig is successful, 2011 will see consumers moving at a slightly peppier pace...
Credit Processor to Increase Postcard Mailings
Credit card processing firm Commerce Payment System Inc. is planning to vastly up its postcard marketing efforts after strong results in 2010....
Fala Direct's Robert Jurick Dead at 84
Fala Direct Marketing’s founder Robert H. Jurick died in Boca Raton, FL on Nov. 9. He was 84....
Postal Service to Appeal Rate Hike Denial
The U.S. Postal Service has decided to appeal the Postal Regulatory Commission’s Sept.30 denial of its exigent rate hike request, arguing that the Commission misinterpreted the law. ...
With Catalog Blow-Ins, Upside Far Outweighs the Downside
For catalogers, the potential for blow-ins in terms of incremental revenue gains is significant, while the downside risks are minimal. So why don't more catalogers take advantage of them?...
Successful Creative Is Full of Crap… Make That CRAP
Every successful piece of marketing creative entails a certain amount of crap, according to freelance copywriter Lauren Brenner. Make that CRAP: Curiosity, Report, Action, and Proof. ...
Financing Battle Heats Up as USPS Posts Loss
The U.S. Postal Service reported a net loss of $3.5 billion for the third quarter compared with a net loss of $2.4 billion last year and said it foresees “a liquidity problem” next year as the battle over postal financing heats up....
Broker Roundtable: What effect is the U.S. Postal Service's upcoming rate hike likely to have on business?
This week's question: What effect is the U.S. Postal Service's upcoming rate hike likely to have on business? Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michelle Volpe of Media Source Solutions. Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.) ...
NWF Moves Quickly on Spill With Direct Mail
Timing is everything in dealing with a news-focused fundraiser. When an oil rig exploded on April 20, spilling oil into the Gulf of Mexico and threatening...
Mail Alliance Seeks Dismissal of USPS Hike Request
The Affordable Mail Alliance (AMA), a coalition of large and small mailers, Monday called on the Postal Regulatory Commission to dismiss the U.S. Postal Service's “exigent” rate hike proposal filed on July 6, arguing that it violates the cost controls Congress put into law in 2006 with the Postal Accountability and Enhancement Act....
Mail Holds Own As Top DM Channel – For Now
Direct mail will account for $19.17 billion in media supplier advertising revenue during 2010, making it the top revenue generator tracked by forecasting firm MagnaGlobal. But combined spending on online direct and local digital marketing will reach parity with it this year, and will surpass it in 2011....
Six Tips to Keep Your Direct Mail Out of the Trash
When one is in the thick of producing a direct mail campaign, it’s easy to overlook some of the basic elements that are integral to success. So you might want to keep these six quick tips close by as a reminder....
Mailer Groups Blast USPS Proposed Rate Hike
Industry groups blasted the U.S. Postal Service’s first exigency—extraordinary circumstances—rate hike proposal under the 2006 postal reform law. Mailer associations warned it could drive marketers further from the mail....
The Next Generation of Direct Mail Is Here
Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business—particularly small and midsize businesses without large marketing departments—to produce a higher return on their investment and generate business leads. ...
Radio Station Launches Personalized Postcard Effort
KCSM-FM, a nonprofit San Francisco-area jazz radio station, has so far pulled in 52 responses to a just-launched 23,000-piece postcard fundraising campaign that used personal urls (PURLs)....
Old Client Brings New Challenge For Marketing Services Firm
DirectMail.com had scarcely finished toasting its success in bringing the National Wildlife Federation (NWF) back onto its client roster when the relationship faced its first challenge. In response to the Gulf of Mexico oil leak, the NWF wanted to mail an 850,000-piece emergency solicitation as fast as possible. It was an odd request, given that DirectMail.com had been retained to coordinate the NWF’s renewal mailings. ...
Royal Mail Names Greene CEO, May Revive Privatization
Royal Mail Group has named Moya Greene chief executive. Greene, currently president/CEO of Canada Post Corp, will take up the post in the middle of July. ...
Address is "A Human Right", Says Former DMA VP
When people consider basic human needs, an address may not hold the same place as, say, food, clothing and shelter. But Charles Prescott, a former VP of international business development at the Direct Marketing Association, argues it is necessary for advancement of both individuals and countries....
Deluxe Corp. Acquires Checks Direct Marketer
Deluxe Corporation has acquired Custom Direct, Inc., a firm that provides direct-to-consumer checks. ...
New Door-to-Door Program Debuts in Las Vegas
PowerShopper, a new direct-to-door, co-op polybag media program, will launch in Las Vegas on July 31....
