Valassis Shifts RedPlum Promotions To Mail

Valassis will distribute its RedPlum offerings to Los Angeles Times readers via the mail beginning Aug. 24. Valassis currently includes its package of coupons and circulars to Times subscribers with the newspapers.

According to Valassis, the content of the packages will remain the same.

All told, the RedPlum Shared Mail Package reaches 100 million shoppers across the country each week via the mailbox.

In the Los Angeles area, the RedPlum Shared Mail Package will continue to deliver its offerings to the entire market both in the mail and through distribution alongside the Los Angeles Newspaper Group newspapers.