Meet the Broker: Christina Bashark
Today we meet Christina Bashark, vice president, business development at Edith Roman Associates, Inc./ePost Direct where's she's been for the past two years specializing in business-to-business. She came to that post after spending nine and a half years as director of business development at Worldata....
Meet the Broker: Wendy Peichel
Today we meet Wendy Peichel, senior business development manager at Options Media in Boca Raton, FL where, for the past three years, she has dedicated herself to furthering the practices of e-mail and mobile marketing....
Meet the Broker: Jeremy Johnson
Today we meet Jeremy Johnson, vice president of brokerage at Specialists Marketing Services Inc. since Dec. 2006. He started his career in 1997 as an intern at Millard Group Inc. (now Direct Media Millard) where he worked until joining Specialists....
Meet the Broker: John Ahern
Today we meet John Ahern, vice president-new business development at Boutique List Services in Stony Point, NY. A 16-year industry veteran, he’s seeing a gradual loosening up of marketing budgets even though there are fewer good response names available now thanks in part to the decline of large continuity clubs....
Meet the Broker: Dave Power
Today we meet Dave Power, owner of Power Lists & Data, which has been in business since 2004. He's been in the list business since 1985, working at such companies as Knowledgebase Marketing, American List Counsel and the former Antigone Associates....
Meet the Broker: Joel Katz
Today we meet Joel W. Mark Katz, senior account executive at Leon Henry Inc. where he will be celebrating his 24 year anniversary in September....
Meet the Broker: Nancy Reiser
Today we meet Nancy Reiser, vice president at the Millard Group Inc. Before joining Millard a little over five years ago, she had a long career in cataloging, including eight and a half years at Brylane (now Redcats) where she helped launch the company's kitchen catalog and its entry into online and e-mail marketing....
Meet the Broker: Jim Chiavelli
Today we meet Jim Chiavelli, vice president of list brokerage at List Services Corp. for more than 10 years. He feels his background as a mailer at Taunton Press gave him special insight into the brokerage industry....
Meet the Broker: Randi Morris
Today we meet Randi Morris, executive vice president of the interactive division of Specialist Marketing Services in Boca Raton, FL. Through her nine years in the industry, she's seen interactive marketing evolve from a wild-west scene into a recognized legitimate medium—and one which already seems to be climbing out of the recession. ...
Meet the Broker: Camille Yusuf
Today we meet Camille Yusuf, account supervisor at the Cornerstone Group of Cos. in Toronto where she has been for nearly six years. Yusuf sees some opportunity for mailers into Canada right now because of the recession and the very different nature of the market there. ...
Meet the Broker: Heidi Thibodeau
Today we meet Heidi Thibodeau, vice president of brokerage at Millard Group Inc,. This 15-year industry vet counsels mailers not to give up on prospecting lest they be at a disadvantage when the economy recovers....
Meet the Broker: Mark Zilling
Today, we meet Mark Zilling, senior vice president at MeritDirect. He's specialized in the business-to-business arena ever since coming to the firm from Direct Media in 2001....
Meet the Broker: Donna Packer
Today we meet Donna Packer, CEO of Packer List Inc., a Washington, DC firm that specializes in the nonprofit realm. She still believes that the basic formula of mailing the best packages to the best lists remains the best strategy for mailers. However, the current economic downturn is leading her to take fewer chances than she might have during less unstable times....
Meet the Broker: Bill Ochs
Today we meet Bill Ochs, director of list sales at Macromark, where he's worked for the past four and a half years. Despite overall economic gloom, he's been able to find strength in categories such as health and business opportunities....
Meet the Broker: Leslie Pulford
Today we meet Leslie Pulford, senior vice president and general manager of fundraising at LDS Group Inc.. She feels that previous experience as chief strategist at nonprofit direct mail firm Barton Cotton gave her special insight into the needs of both nonprofit mailers and list brokers....
