Meet the Broker: Melissa Marchetta
Today we meet Melissa Marchetta, senior account manager at All That Marketing, who works out of her home office in Phoenix, AZ. A 27-year industry veteran mostly with the now-defunct Names and Addresses Inc., she still sees service as the most important component of her job....
Meet the Broker: Katherine Benazet
Today we meet Katherine Benazet, vice president of list brokerage at Trinity Direct in Butler, NJ, a firm which specializes in the niche of Roman Catholic lists, a market she says is not suffering as much as some others during the current economic hard times....
Meet the Broker: Mary Ellen Quirk
Today we meet Mary Ellen Quirk, executive vice president, Direct Media Inc...
Meet the Broker: Herb Torgersen
A nearly 29-year industry veteran, Herb Torgersen now sees a lot of growth potential among such non-traditional direct marketers as pharmaceutical and consumer packaged goods companies...
Meet the Broker: Liz Kistner, Enrollment Marketing Solutions
Despite the economy, Liz Kistner, founder/CEO of Enrollment Marketing Solutions, reports schools are always mailing and marketing themselves...
Meet the Broker: Gwen Coryell
Gwen Coryell is the director of list management at Kroll Direct Marketing. She keeps her hand in the brokerage side of the business, where she started nearly 25 years ago ...
Meet the Broker: Carolyn Woodruff, executive vice president at Direct Media Inc
Carolyn Woodruff is a longtime player in the industry who believes no matter what the state of the economy, there's always opportunity...
Meet the Broker: Heather Maylander, Lake Group Media Inc.
Meet the Broker features Heather Maylander talking about the challenges nonprofits face with multichannel marketing and a new generation of donors...
Meet the Broker: David M. Raff, MDI Lists
This week, Meet the Broker features David M. Raff ruminating on how seasoned brokers actively push the envelope to keep list work challenging over the long haul...
Meet the Broker: Mike Manning, Manning Media International
Meet the Broker features Mike Manning discussing data without borders, e-mail growth and the decline of postal and fax lists...
Meet the Broker: Michael San Inocencio, senior list broker, Information Refinery Inc.
This week, Meet the Broker features compiled lists expert Michael San Inocencio, who shares some insights on growth opportunities during the economic downturn...
Meet the Broker: Betsy Resnick, Lighthouse List Co.
This week, Meet the Broker features Betsy Resnick, a newcomer to data brokerage. She's looking to leverage her expertise in the mortgage industry to help marketers targeting financially stressed consumers. Resnick is no stranger to economic booms and busts...
Meet the Broker: Debbie McLain, RMI Direct Marketing
This week, Meet the Broker features Debbie McLain, a pragmatist in a recession fighting mode. McLain knows from experience that if ever there was a time to mail smarter it's right now...
Meet the Broker: Susan Darling, Millard Group Inc.
This week Meet the Broker features Susan Darling, who reflects on how catalog and list strategies are evolving with Internet media. Darling is certainly in the thick of changes at work and at home...
Meet the Broker: Wayne Roimisher, List Strategies Inc.
This week, Meet the Broker features Wayne Roimisher, a business-to-business specialist with more than a passing concern about business ethics, bogus lists and brokerage commission discounts or "kickbacks"...
