Meet the Broker: Lori Fursman, Stanton Direct Marketing Inc.
Today we meet Lori Fursman, director of the brokerage division at Stanton Direct Marketing Inc. Fursman feels "cautiously optimistic" about insert media advertising heading into the New Year...
Meet the Broker: Kay Levada, Millard Group Inc.
This week, Meet the Broker features Kay Levada, a dotcom crash survivor who refashioned herself as a direct mail contender in the apparel and specialty foods markets. Levada has never lost faith in Internet media though...
Meet the Broker: Jim Hall, All That Marketing
This week, Meet the Broker features ex-cop Jim Hall, who fights all obstacles to find lists for telemarketing. For kicks on Thanksgiving, he participated in a shootout with family members...
Jeremy Johnson of Specialists Marketing Services Inc
Meet the Broker features Jeremy Johnson, who believes media brokers will inherit the direct marketing landscape as direct mail list brokers suffer the same fate as the dinosaurs...
Meet the Broker: Donna Peterson, World Innovators Inc.
This week Meet the Broker features Donna Peterson, who specializes in e-mail blasts and lead generation. She works with homebuilders, business auction companies, publishers and other kinds of clients...
Meet the Broker: Linda Callahan, Leon Henry Inc
his week, Meet the Broker features Linda Callahan, a specialist in insert media. Callahan chronicles how economic downturns and Internet media affect this sector...
Meet the Broker: Melinda Diaz of Direct Media Inc.
This week, Meet the Broker features Melinda Diaz, a real woman of the world—literally. Diaz specializes in the international list market. And she's quick to point out some positive trends, even if mailers have hit some bumps...
Meet the Broker: Bridgette Timmins
Meet the Broker features Bridgette Timmins, a young list professional with clients such as continuity club marketer North American Affinity Group. She has reasons to be concerned about some list managers...
Introducing Joy Norman of A. Caldwell List Co.
This week, Meet the Broker features Joy Norman, who's intrigued by how the list business is reinventing itself. She started her career more than 20 years ago selling compiled data...
Meet the Broker: Amanda Fenchel, Merkle Inc.
This week, Meet the Broker features Amanda Fenchel, who shares some ideas about targeting new parents and pre-testing list data...
Meet the Broker: Elisa Klatt
Today we meet Elisa Klatt, senior account executive at Lake Group Media Inc. Klatt's a circulation marketing specialist and a statistical modeling enthusiast...
Meet the Broker: Kate Hauspurg
This week, Meet the Broker features Kate Hauspurg, who talks about her journey from postal lists and insert programs to Internet media brokerage. She sees demand increasing for e-mail lists and Web-based lead generation programs. Continue reading for her thoughts on dealing directly with owners instead of list managers...
Meet the Broker: Jim Walters
This week, Meet the Broker features Jim Walters, a specialist in the now growing education market. Walters keeps testing and ordering lists of career-minded adults no matter what the economy does...
Meet the Broker: Michael Kertelits
This week, Meet the Broker features Michael Kertelits, a fundraising specialist. Kertelits remembers when nonprofit organizations relied on motor vehicle registration lists and telephone directories...
Meet the Broker: Ruben Leon
This week Meet the Broker features Ruben Leon, a broker’s broker who aggregates list orders for multiple mailers. Leon organizes list rental co-ops besides doing conventional list brokerage...
