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Mobile Marketing Archives
Easy Stages to Mobile
It's no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life...
A Head Count for Mobile Ads
First come the ads, and then, as night follows day, must come the metrics. That's the rationale behind new guidelines for measuring the impact of mobile...
Paper, Mobile and E-mail Marketing Synch Up
A new service from Mobile i-Mail seeks to remove guesswork from the timing of multichannel, multi-effort campaigns....
Malls, Walking: The Latest Shopping Apps
At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall...
BD Network Acquires We Love Mobile
BD Network, a U.K.-based advertising agency, has acquired We Love Mobile, a mobile creative agency....
Going Mobile with Loyalty Rewards
So you want to connect with a consumer or maybe reward him for making a purchase or sharing the good word about your product or service. A mobile rewards platform may be just what you need. ...
What's Next for Text?
Nielsen predicts that by the end of next year, the number of smartphones and plain old feature phones in the U.S will be equal. Does that spell the eventual demise of text messaging, or even its gradual dropoff...
iAds and iPads: App-Based Ad Targeting
NO MATTER HOW YOU GRAB HOLD OF IT, iPhone 4 was good for Apple's revenues. And the iPad hasn't hurt either. The company posted a 61% year-over-year gain...
Stakool to Purchase LinQpay
Stakool Inc., a mobile payment services company, will acquire LinQpay, a similar company. ...
Velti Buys Media Cannon
Velti, a mobile marketing services company, has bought Media Cannon Inc. a developer of mobile advertising tools and technology...
