LATEST NEWS
Target Advertises Aguilera Exclusive on Mobile BlogsRetailer Target has begun promoting its exclusive new CD from singer Christina Aguilera, “Keeps Getting’ Better,” on a new mobile blog Web portal from Snakk Media.... |
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Mobile Marketing Archives
Mobile Advertising Discovers America
Mobile searches for products and services and mobile advertising are becoming more commonplace among U.S. consumers, following in the footsteps of longstanding trends in the European Union and Asia. ...
It’s All About Me: Gen Y Sets Its Own rules for DM Engagement
If you're reading this in the print edition of Direct, this article is not about you. But if you're scanning it online in one of several browser windows...
Veridigm Acquires Mobile Media Unlimited
Veridigm Inc., a British investment company, has signed a memorandum of understanding to acquire Mobile Media Unlimited Inc. ...
It's Mobile, Baby!
Just in time to entertain the hordes of direct marketers set to descend on Sin City for DMA08, Vegas.com is rolling out what it calls Las Vegas' first...
Whale Call
Carvel's Fudgie is swimming into mobile marketing this summer to promote the chain's new line of frozen drinks. Consumers who text to 78247 will receive...
Calling Up From Down Under
It's no big news that the United States lags behind other countries in mobile technology adoption. Australian mobile marketing firm 5th Finger recently rolled out here intending to change that. Direct chatted with founder/vice president of marketing Steen Andersson and CEO Campbell Corfe about the challenges they're facing in getting Americans to go mobile....
Pizza Hut Launches Mobile Campaign in Hong Kong
Pizza Hut has launched a mobile marketing campaign in Hong Kong offering coupons that can be downloaded to cell phones. ...
Budweiser Lures Mobile Users with 'Secret Spot,' Voting on Bowl Ads
(PromoXtra) In a move to add a bit more buzz both for football fans and beer-ad aficionados, Anheuser-Busch has integrated a mobile marketing element into its Budweiser TV game plan for the Super Bowl on Feb. 3. ...
Wine Enthusiast Generates Mobile Response With Print Ads
The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal. ...
Kelsey Group Projects Boom in Mobile Search Advertising
Spending on mobile search advertising will grow from a projected $33.2 million in 2007 to $1.4 billion in 2012, according to market forecast figures released by the Kelsey Group. ...
