ExactTarget Unveils iPhone Application

E-mail software-on-demand provider ExactTarget yesterday announced an application that allows its clients to access their accounts on iPhones.

The company is claiming to be the first in the industry to develop such an application.

According to ExactTarget, its iPhone application gives e-mail marketers mobile access to their ExactTarget accounts where they can view, pause or resume an e-mail campaign in progress; view scheduled campaigns in both list and calendar views; and access campaign tracking data.

“E-mail is a living and active thing. Sends, opens, and clicks are happening around us all the time,” said Scott Roth, ExactTarget’s director of product marketing, in a statement. “ExactTarget for iPhone provides marketers with the mobile productivity they need to view the performance of their e-mail campaigns and take action whenever and wherever they are.”

ExactTarget for iPhone is available free to its customers, the company said.