August’s Top Five Articles

And the five most-read articles on Directmag.com in August were:
 
1) USPS Fights Back vs. Motion to Dismiss Rate Hike Direct’s Larry Riggs provides an update on the Postal Service’s current rate-hike proposal.

2) Are These the Best-Designed Emails of the Year? Chad White of Responsys talks with Email Essentials’ editor, Sherry Chiger, about the reasoning behind his company’s picks for the 20 best-designed marketing emails of the year.

3) Urban Outfitters’ CEO Backs Off Catalog Expansion, Embraces Social Media Direct’s Richard H. Levey looks at the latest financial report and executive commentary from multibrand apparel and decor cataloger/retailer Urban Outfitters.

4) Four Often-Overlooked Email Metrics Open and click-through rates get the lion’s share of scrutiny from email marketers. Sherry Chiger speaks with several experts to uncover several other metrics that are arguably as important but are less frequently tracked.

5) Dog Bites Man: A&F Finds Racy Catalog Still Sells Abercrombie & Fitch recently relaunched its controversial print book, and as Richard H. Levey finds, it contributed to the apparel brand’s lift in sales.