DR Agency Mercury Media Hires Two

Mercury Media, a privately owned direct response media agency, has hired Chris Conderino and Mitchel G. Bader.

Conderino has been named EVP of Planning and corporate DR. In this role, she will lead the agency’s new direct response specialty practice. She will also expand the agency’s strategic planning capabilities to support all client industries and business units, and launch Mercury Media’s Interactive TV service.

Bader has been named EVP of Finance and Operations, where he is responsible for overseeing, directing and coordinating the agency’s financial and operational activities.

Conderino has launched three full service media departments within creative agency shops and two direct response media companies including TBS Direct and Zenith Direct.
Prior to joining Mercury Media, Bader was a partner in the financial leadership practice with Tatum, LLC, an executive services firm.

Conderino will operate jointly out of Mercury Media’s Marlboro, MA headquarters and New York City, where she is based. Bader will operate out of the agency’s Marlboro headquarters.