Army Launches $200 Million Advertising Effort

The U.S. Army has chosen McCann Worldgroup to run a direct response television, radio, print and online advertising campaign to attract new recruits through 2007

The budget is $200 million.

"The Army is fighting a tough recruiting battle and must do all it can to make the U.S. Army message distinctive and powerful, and then deliver that message in ways that reach eligible recruits and those who care about them," said Lt. Gen. Robert Van Antwerp, commander of the U.S. Army Accessions Command, in a statement.