Bazaarvoice Touts Network of Compatible Vendors

Bazaarvoice is expected today to announce a network of e-commerce-related vendors whose technology integrates well with that of the company best known as an online customer ratings-and-review outsourcer.

Dubbed Radius, the effort is essentially one massive cross-sell aimed at giving Bazaarvoice customers access to a list of preferred vendors that the company has demonstrated are compatible with its offerings.

"Bazaarvoice Radius provides participating partners with an integration platform to add user-generated content and social capabilities to their own offerings," the company said in a statement. "For marketers, the new program offers a comprehensive directory of leading eCommerce, advertising, and interactive services offerings that are interoperable with Bazaarvoice’s social commerce applications."

Companies participating in the effort include:

*E-commerce platform providers ATG, IBM, DemandWare and MarketLive.

*E-mail service providers CheetahMail, Responsys and ExactTarget.

*Web analytics firms Omniture, Coremetrics and WebTrends.

*Search-and-recommendation companies Endeca, Mercado Software, Aggregate Knowledge, SliSystems and Certona.

*Syndication firms Web Collage and Channel Intelligence.

*Services firms Brulant, R/GA and Resource Interactive.