Ronald McDonald House Charities, a children’s health organization, has picked Convio Convio Fundraising Center to strengthen its online fundraising, marketing, advocacy and donor maintenance operations. The contract’s value was not disclosed.

The suite of products will help the Ronald McDonald House issue personalized online communications. “We’ll now be able to leverage the Internet to communicate more effectively with our supporters and keep them informed of how their donations are helping children – which is key to involving and engaging donors in the overall mission of our organization.”

Ronald McDonald House will continue to use offline measures to drive donors to its Web Site, http://www.rmhc.org.