Coremetrics and Yahoo Form Data Partnership

Coremetrics Inc., a San Mateo, CA-based Internet marketing services firm has signed a partnership agreement with Yahoo Search Marketing to provide enhanced reporting and click stream data for online advertisers, including click through- and conversion rates and other behavioral data.

Under terms of the agreement, Coremetrics's online search marketing clients can choose whether to share click stream data with Yahoo to curtail unwanted click responses.

The partnership will enable advertisers using keywords to better understand the results of search marketing program marketing results, according to John Squire, vice president of products for Coremetrics.