DRM Labs Unveils Electronic Coupon Technology For TV

DRM Labs Unveils Electronic Coupon Technology For TV DRM Labs Inc. of Atlanta has introduced electronic coupon technology for interactive television advertising.

It allows TV viewers to click TV remotes to receive coupon discounts when they pay for purchases with a credit card.

Coupons will be automatically redeemed when the consumer uses a registered credit card. The technology is designed for tracking retail sales generated from TV commercials. Discounts are credited to the cardholder's account.