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Coupons Inc. Acquires CouponBug
Jun 25, 2008 4:45 PM
Coupons Inc., a provider of interactive coupon technology, has bought CouponBug LLC., which markets online coupons through television. Terms were not disclosed. Specifically, those stations run TV commercials directing consumers to CouponBug-managed coupon sections of their Web sites. Through this arrangement, Coupons Inc. said it would gain direct relationships with television stations in more than 100 local markets across the country. "Coupons Inc.’s continued innovation, strong brand relationships and extensive network distribution make it the right choice for CouponBug and its television station partners,” said Al Bova, CEO, CouponBug, in a statement. “We’re looking forward to bringing our expertise in television direct marketing to Coupons, Inc.’s network, providing excellent benefits to local television stations, businesses and consumers.” |
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