Cutter & Buck's Direct Unit Generates $1.1 Million in Sales

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Cutter & Buck Inc. reported generating $1,149,000 in sales from its new consumer catalog and redesigned Web site during the second quarter ending Oct. 31.

The Seattle-based firm reported that it invested $1.1 million to start up and mail its first apparel catalog in September. Initial catalog sales are in line with projections, according to the company.

The catalog is not only a great selling and branding tool, but it is giving us better insight into the preferences of our end customer," said CEO Tom Wyatt, in a statement.




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