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Traffic to retail Web sites this so-called Cyber Monday increased 26% over the Monday immediately following Thanksgiving last year, according to trade group Shop.org.

“On Cyber Monday, consumers reminded retailers that there’s nothing like a bargain to motivate people to spend,” said Scott Silverman, executive director of Shop.org, in a statement. “The holiday season is off to a strong start, but the challenge for online retailers now becomes finding ways to keep Cyber Monday shoppers coming back all holiday season long.”

According to Shop.org, examples of online retailers showing strong growth this year include BabyAge, whose sales rose 231% on Monday over the same day last year; Bealls, whose sales rose 45% over last year; Diamond.com, whose traffic rose 58% and sales increased 65%; EBags, whose traffic increased 34.2% and sales rose 70.3%; and Ice.com: whose traffic was up over 70% and sales rose 82% compared to last year.

Cyber Monday is a term coined by Shop.org’s parent the National Retail Federation in 2005 to recognize the sales spike that reportedly occurs online on the Monday following Thanksgiving as people return to work.