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The Direct Marketing Association’s Business-to-Business Council has chosen Bruce Dahlgren, vice president & general manager, North America, printing solutions and services division, Lexmark International, Inc., as its 2005 B-to-B Marketer of the Year.

“Bruce is a business leader who has leveraged the power of direct marketing to grow Lexmark,” said Suti Prakash, DMA 2005 B-to-B Marketer of the Year Award committee chair and managing director, SPS Associates. “He's an innovator who eagerly shares his knowledge and experience.”

At Lexmark, Dahlren’s responsibilities include marketing, sales, services, channels, finance, and operations. During his tenure, he transformed Lexmark International's product orientation to a consultative-solutions approach.

Prior to joining Lexmark, he served as a vice president for the Teradata Solutions Group of NCR Corp. Dahlgren also has held senior management positions in marketing, sales, services, finance, planning, and business operations at NCR and AT&T.

The award will be presented on March 23 during the keynote luncheon at the Direct Marketing to Business Conference in Orlando, FL.