DMA Plans E-mail Deliverability Panel on Thursday

The Direct Marketing Association will present a panel on navigating e-mail deliverability in the authentication age this Thursday, March 31, at the DMA's headquarters in New York.

Featured speakers will include Shar VanBoskirk of Forrester Research; Al DiGuido, BigFoot Interactive; Stephanie Miller, ReturnPath; Michael Mayor, Net Creations; and John Ripa, Acxiom.

The discussion will focus on how ISPs are using a combination of authentication, accreditation and reputation as a way to combat spam, phishing and viruses, as well as reduce the number false positives from legitimate senders.

Registration is $25 for DMA members and $35 for non-members. For information, call 212-790-1500.