Dallas-based Epsilon has named Michael Penney executive vice president of strategic and analytic services. Penney will report to president and CEO Michael Iaccarino, and will lead Epsilon's strategic consulting and analytics practice.

Penney most recently served as a founding partner of Blue Ridge Partners Management Consulting.

Penney began his career with Andersen Consulting and has held leadership positions at Gillette, AT&T and McKinsey & Company, where he worked with leading brands on various consulting projects. Penney has been with Epsilon once before, during which time he led the company's marketing efforts and its analytic consulting practice.