Marketing Firms Ink Partnership Focusing on SE Asia

Iris Worldwide, a marketing network firm, has inked a partnership with Edge, an integrated marketing agency with offices in Vietnam, Singapore and Thailand.

Edge’s offerings include brand strategy, CRM, digital and event marketing. The agency counts Johnnie Walker, Mead Johnson, Citibank and Syngenta among its clients. Iris also counts Johnnie Walker as a client, and produces campaigns for the brand out of its Singapore office. Iris provides advertising, digital, direct marketing, sales promotion and experiential marketing.

In a statement, Iris indicated the deal would allow it to access key hubs like Vietnam, Thailand and Cambodia, which are strategically important to be in for its existing clients Sony Ericsson, Adidas and Shell.

Edge, a CRM agency in Vietnam, with offices in Ho Chi Minh, Hanoi, Bangkok and Singapore, was founded in 2004

The partnership extends Iris’ reach in the Asia Pacific region. It previously had offices in Singapore, Beijing, Delhi, Sydney and Melbourne.