Direct Channel Strong for Tiffany in 2002

Direct marketing sales, including catalog and online purchases, rose 13%, to $69.3 million, during fourth quarter 2002. For the year direct sales were up 11%, reaching $179.2 million. Direct sales made up 11% of the jewelry and specialty retailer’s sales during 2002.

The quarter and the year ended Jan. 31.

The company’s 2002 U.S. retail sales were up 3%, to $298.4 million, in fourth quarter 2002, and were up 4% for the entire year, to $819.8 million.

Total sales, including overseas, domestic and direct were $619 million for the quarter, up from $565.8 million, and $1.71 billion, up from $1.61 billion for the year.