DIRECT Listline

HCI Books

Edith Roman has been chosen to manage the HCI Books file, which includes the "Chicken Soup" book buyers. Book categories within the list are: Life Issues book buyers, with a 574,000 master file; Christian Living book buyers, with 45,000; Pet Lovers, with 49,600; and Family, with 32,900; Sports Enthusiast, with 13,600. The source of this database is direct response.
Cost: $80/M for Life Issues; $90/M for others
Selections: Multi-buyers, state/SCF/ZIP, among others
Contact: Edith Roman Associates, 800-223-2194

Critical Care Nurses
This newly managed file contains the names of 11,000 subscribers to this bi-monthly publication. The source is direct mail.
Cost: $100/M Selections: Gender, state/SCF/state Contact: Venture Direct Worldwide, 212-655-5217

Female Athlete
Some 48,000 last-12-month mail order buyers are identified in this newly managed file.
Cost: $110/M
Selections: Last-six- and last-12-month mail order buyers, dollar amount, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

Magnetic Wrap
This product uses magnetic to interrupt impulses of pain to the brain. There are 600,000 buyers in the file, which is new to the market. The source of these names is a magnetic wrap consumer products company.
Cost: $80/M
Selections: Hotline, age, gender, income, geography
Contact: Direct Marketing Inc., 914-762-8633