DIRECT Listline

New Yankee Workshop

Each of the 30,205 viewers of this public television program has sent $7.50 within the last 12 months to New Yankee Workshop's address, which is broadcast at the end of each show. In return, they receive that episode's project plan, as well as a full catalog of projects. Projects range from step stools to clocks, entertainment centers, and hutches and more.
Cost: $85/M
Selections: Six-month buyers, 13-24 month buyers, gender, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Health and Beauty Product Buyers
The 300,000 people on this list are impulse buyers that have used the Internet during 2001 to purchase health and beauty products such as the Epil-Stop line, Ionaire hair dryers, Therma-Spa and electro-muscle stimulators, among others. Six in ten are female, and they spend an average of $100 per order.
Cost: $85/M
Selections: Credit card, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Real Estate Professionals
There are more than 1.4 million real estate professionals in this file, which has been compiled from directory, Internet, and licensing data sources. They are heavy users of cell phones, laptops and handheld electronic devices. Many are either self-employed or belong to SoHo businesses.
Cost: $65/M
Selections: Industry/specialty, address type, employee size, sales volume, gender, telemarketing
Contact: CC3 Database Marketing Concepts, 631-218-0389

Global Prize Fund - Australia
The 4,685 Australians on this list have paid to enter puzzle contests. Primarily female, these direct mail respondents pay $15 per order, and are prime candidates for sweepstakes, opportunity seeker offers, good luck offers, astrology/psychic offers, general merchandise, insurance, and secured credit cards.
Cost: $175/M
Selections: Gender Contact: Walter Karl, 845-620-0700