List and Database News

OfficeMax Consumer Enhanced Masterfile

New-to-market, this file features 1,759,155 buyers at their home addresses. Direct mail and the Internet are the sources of names.
Selections: Demographic, lifestyle, gender, telemarketing, SCF/state/ZIP
Price: $95/M (base)
Contact: MeritDirect, 914-368-1031

Wireless/Signals
Mokrynski & Assoc. is the new manager of the Wireless and Signals files. The titles are now part of the Art & Artifact/What On Earth catalog group. The source of names is direct mail.
Selections: 3-, 6- and 12-month buyers, SCF/state/ZIP, gender, cash or credit buyers, multibuyers, product, recency, $25+, $50+, $75+ or $100+ buyers
Price: $100/M (Wireless), $105/M (Signals)
Contact: Mokrynski & Assoc., 203-322-3610

Orthodox Union Canada
This new file identifies 7,757 members and affiliates of the Orthodox Union of Canada. The OU was founded in 1898 to unify the ranks of traditional Jews living in North America. The average donation is $75 Canadian.
Selections: Geographic, telephone
Price: $95/M (base), $135/M (telephone)
Contact: Negev Direct Marketing, Inc., 646-201-4080

Lippincott Medical Book Buyer and Subscriber Masterfile
Buyers of medical journals, books and guides from Lippincott Williams & Wilkins are featured on this new 259,901 file.
Selection: Institution type, location medical specialty, implied specialty based on purchase, home or business address, SCF/state/ZIP, gender
Price: $105/M (base)
Contact: Kroll Direct Marketing, 609-275-2900