List and Database News

Rodale Healthy Low Carb Low Sugar Book Buyers

Within the last 12 months, 639,381 consumers have purchased at least one of a variety of nutrition-oriented books, including “Lose Weight the Smart Low Carb Way,” “The Sugar Solution,” “The South Beach Diet” and others. More than four in five are female, and nearly all orders come in through direct mail, with a small portion generated via television ads.
Selections: One-, three-, six-month buyers, Source, paid, multi-buyers, interest, income, ethnic, gender, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., 603-924-9262

The Ambridge Report
This file consists of 671,817 individuals who have purchased programs that provide additional sources of income. They have paid between $48 and $2,000 for step-by-step programs, videotapes and DVDs and seminars. Forty percent of all orders come through mail order, 40% through space ads and 20% through television solicitations.
Selections: Total buyers, last-six-, last-three-month buyers, monthly free seminar attendees, gender, state/SCF/ZIP
Price: $90/M
Contact: TCI Direct, 818-752-1800

Hispanic Business Owners
All 350,830 Hispanics within this file either own, are partners or corporate officers in U.S. businesses.
Selections: Hotline, S.I.C select/omit, sales volume, employee size, contact name, religion/ethnicity, executive age, executive income, executive donors, telephone, geography
Price: $95/M
Contact: List Service Direct Inc., 201-585-1447

Namesakes by Current Ride-Along
There are 300,000 insert opportunities into the 6” x 9” envelop during its September drop, and a total of 3.6 million annually. Inserts for this drop are due on July 23.
Price: $55/M
Contact: Leon Henry Inc., 914-285-3456