List and Database News

Flaghouse

Direct Media Inc. has been appointed to manage a list portfolio for Flaghouse. It includes a master file with 259,841 buyers of physical education and recreation equipment. Flaghouse also offers lists of furniture buyers and purchasers of products for individuals with development or physical disabilities. Wilson Marketing Group was the prior list manager.
Selections: Business address, customer types, gender, max per company, state/SCF/ZIP
Price: $105/M to $115/M
Contact: Direct Media Inc., 203-532-2418

Professional Football Publication Association
Walter Karl Inc. has been named to manage the Professional Football Publication Association’s master file and enhanced master file. Each offers 147,131 subscribers of National Football League team publications. List Services Corp. formerly managed these files.
Selections: Business address, change of address, 3-month hotline, gender, credit cards, team, paid, new-to-file, renewals, demographics, lifestyle, state/SCF/ZIP
Price: $100/M
Contact: Walter Karl Inc., 845-732-7056

Oriental Trading
Oriental Trading Co. has come out with an enhanced file that includes lifestyle selections. The file contains more than 1.2 million buyers from the last 12 months. These customers spent an average of $65 on party decorations and crafts.
Selections: Product, dollar amount spent, hotlines, adult/child age, credit card, gender, income, last purchase, lifestyle, multibuyers, single purchase, state/SCF/ZIP
Price: $85/M
Contact: Millard Group Inc., 603-924-9262

Car.com
Autobytel Inc. now offers lists of users of its Web site Car.com. The postal file contains 4.3 million records and the e-mail file has 3 million. These consumers requested a free price quote on a new or used car.
Selections: Hotlines, in-market timing, income range, phone, recency, region, vehicle type, state/SCF/ZIP
Price: $175/M
Contact: Autobytel Inc., 609-208-1991