List and Database News

Oriental Trading Company – Enhanced File

These 1.2 million mostly female consumers have purchased a variety of toys, food, crafts, costumes, home décor and other items from this catalog company. All names are generated via the direct mail channel. Customers spend an average of $65 per order. The file has been enhanced with a variety of demographic and lifestyle information.
Selections: Product, lifestyle, 30-day, three-month-, six-month hotline, purchase amount, multibuyers, credit card, age of child, age of adult, gender, state/SCF/ZIP
Price: $85/M
Contact: Millard Group Inc., 603-924-9262

Canola Grower Magazine
There are 2,821 subscribers to this highly specialized agrarian magazine. Canola Grower is the official publication of the U.S. Canola Association. Most of the readers are farmers, with roughly 500 split among processors, distributors, university and government readers, and manufacturers and suppliers.
Selections: Title, phone, primary business, annual expenditure, acres planted, geographic, one per company
Price: $120/M
Contact: Edith Roman, 845-620-9000

Golf Apparel and Merchandise Buyers
According to online surveys, within the last 12 months 627,349 mail order buyers have purchased golf clubs, accessories, gifts and golf-related magazines. The file is roughly 60/40 male/female split.
Selections: monthly hotline, quarterly hotline, age, income, phone number, ethnicity, gender, state/SCF/ZIP
Price: $90/M
Contact: Kroll Direct Marketing, 609-275-2900

Travel Deal Seekers @ E-mail Addresses
This file contains more than 8.7 million individuals who have registered to receive promotional travel offers from third parties via e-mail. They have filled out a survey indicating their interests. The file contains matching postal records for every e-mail address.
Selections: Monthly hotline, lifestyle, homeowner, mail order buyer, marital status, age, income, gender, geography
Price: $60/M (postal address with e-mail campaign)
Contact: List Service Direct Inc., 201-585-1447