List and Database News

Penton List Portfolio

Penton Media Inc. has appointed MeritDirect to manage all list properties previously managed in-house. The assignment covers 10 databases, 37 postal and 23 e-mail lists. Penton’s files reach more than 1.6 million subscribers in a dozen niche markets. These include industrial and business management, engineering and technical, electronics, food service, hospitality and government.
Selections: Title, buying influence, SIC, employee size, state/SCF/ZIP
Price: $120/M to $205/M (postal files); $300/M (e-mail files)
Contact: MeritDirect, 847-492-1350

Mail Order Gun Buyers
A cataloger that sells guns, gun parts and related gun accessories has released its list of 53,123 customers. Buyers spent on average $100 per order for military-style weapons from all over the world.
Selections: State/SCF/ZIP
Price: $80/M
Contact: Trinity Direct, 973-283-3600

Federated Stores Credit Card Buyers Enhanced
Federated Department Stores Inc. has enhanced its standard credit card buyers lists with demographic data from Acxiom Corp.’s InfoBase. The enhanced file has been introduced with 3.1 million May and 6.1 million March through May hotline buyers. Selections: Hotlines, dollar amount spent, product type, store type, adult/child age, presence of children, number of children, lifestyle, income, mail order buyers, donors, ethnicity, religion, gender, state/SCF/ZIP
Price: $105/M (May hotline)
Contact: Lake Group Media Inc., 914-925-2406

Digital Output
The Doyle Group now offers 23,112-name e-mail list from Digital Output magazine. The magazine covers the field of electronic publishing. A postal list of 29,720 subscribers has been available for some time.
Selections: Business/industry type, title number of employees, product purchased, state/SCF/ZIP
Price: $240/M (e-mail records)
Contact: Statlistics, 203-778-8700