List and Database News

Technology Review

The Massachusetts Institute of Technology has appointed Direct Media Inc. as list manager for its Technology Review magazine files. More than 157,000 postal and 47,000 e-mail records are available. An enhanced file is offered as well. A typical subscriber is 41, with a $154,900 household income.
Selections: Source, adult/child gender, paid, ethnicity, lifestyle, donors, state/SCF/ZIP
Price: $190/M (postal file); (e-mail file)
Contact: Direct Media Inc., 203-532-2418

Sunshine Wellness
A postal identifying more than 10,000 purchases or natural health products has come on the market. The Sunshine Wellness Health Product list identifies customers who spent an average of $42 per order. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Lake Group Media Inc., 914-925-2460

Multi-Donors
Mail order and other self-reported were used to assemble the Multi-Donors file. It contains nearly 4.4 million donors who’ve made several contributions to charities. Their median age is 45; median income $46,000.
Selections: Income, gender, children, homeowners, donation category, bankcard holders, Internet connected, mail order hotlines/category, pet owners, travelers, state/SCF/ZIP
Price: $60/M
Contact: Focus USA, 201-489-2525

Paperkuts
Possibilities Publishing LLC now offers expires records and a six-month hotline on its Paperkuts magazine list. Paperkuts has more than 45,000 subscribers interested in scrapbooks.
Selections: State/SCF/ZIP
Price: $90/M
Contact: Statlistics, 203-778-8700