List and Database News

EMSi Small Business Master File

Enterprise Marketing Solutions Inc. (EMSi) has appointed 21st Century Marketing to manage the EMSi Small Business master file, plus nine related postal and e-mail lists. The master file is comprised of more than 13.5 million records. The subfiles identify human resources, information technology and medical professionals, small office and home office professionals. Web sites, surveys, public and private records are the sources.
Selections: Gender, Job function, employee size, industry, sales volume, SIC codes, telephone numbers, state/SCF/ZIP
Price: $100/M to $110/M (postal files); $175/M to $185/M (e-mail files)
Contact: 21st Century Marketing, 631-306-5249

American Humane Association
The donor file of the American Humane Association has been placed under management at Direct Media Inc. A total of 114,476 records are being offered. Eighty percent of these contributors are women. Their average donation is $18. Direct mail is the sole source.
Selections: Recency, dollar, state/SCF/ZIP
Price: $80/M
Contact: Direct Media Inc., 203-532-2117

Magazine Living
A postal list has been introduced that identifies 24,000 consumers who signed up to receive trial magazine subscriptions at the Web site MagazineLiving.com, which is operated by Ampere Media LLC. These records are from March, April and May. Telephone numbers are being offered as well.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Net60 LLC, 201-357-8944

Aaron Masterson
Aaron Masterson Business Opportunity Buyers, a file generated during the first quarter has been released. The file consists of 7,466 consumers who paid $19 to $40 for information about home-based businesses. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Mal Dunn Associates Inc., 845-278-1200