List and Database News

Chief Learning Officer/Certification

MediaTec Publishing Inc. has named Direct Media Inc. to manage the Chief Learning Officer and Certification Magazine subscription lists. Chief Learning Officer has 26,758 subscribers. Certification Magazine offers 106,288 subscribers, plus an e-mail file with 48,496 records.
Selections: Business/home address, certification, job function/title, budget, state/SCF/ZIP
Price: $225/M (postal files); $300/M (e-mail file)
Contact: Direct Media Inc., 203-532-2418

National Wholesale Catalog
Mokrynski & Associates Inc. has been appointed list manager by National Wholesale Co. Inc. The catalog file offers of 460,342 buyers of apparel, footwear and accessories from the last 12 months. Selections: Age, income, product, single/multibuyer, cash/credit, average/last purchase, state/SCF/ZIP
Price: $100/M
Contact: Mokrynski & Associates Inc., 804-364-7292

Best Life
The subscription list of Rodale Inc.’s new men’s magazine Best Life has become available. A total of 40,889 active subscribers are being offered. The average subscriber is 44 with a $98,600 household income. Sixty-one percent are married and 43% have children. The source is direct-to-publisher.
Selections: Hotlines, Adult/child age, adult/child gender, ethnic, income, interest, multibuyers, Neilsen County, paid, source, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., 603-924-9262

Easter Seals Sweeps Donors
RMI Direct Marketing is the new manager of the Easter Seals Sweeps Donors file. The count is 34,000. These mostly elderly individuals entered a sweepstakes and made a donation to Easter Seals. Selections: Donor amount, multidonors, gender, state/SCF/ZIP Price: $65/M
Contact: RMI Direct Marketing Inc., 203-825-4632