List and Database News

District Photo Lifestyle Collection

Mal Dunn Associates Inc. has been named manager of the District Photo Lifestyle Collection lists. This file combines 1.5 million mail order buyers from Clark District Photo and York Photo. These consumers have an average age of 40 and an average income of $55,000. Many are homeowners. The unit of sale is $10.
Selections: Gender, lifestyle, occupation, adult age, presence of children, credit card, state/SCF/ZIP
Cost: $70/M
Contact: Mal Dunn Associates Inc., 845-278-1200

GamePro E-Mail Addresses
American List Counsel is offering GamePro magazine’s opt-in mail addresses. The 71,155 video game enthusiasts who visit www.GamePro.com for game reviews, previews, news and downloads.
Selections: State
Cost: $100/M
Contact: American List counsel, 203-921-0375

Abbott Cards
Available from Direct Media Inc. is the Abbot Cards buyers list. The 43,902 purchasers on this file ordered special business thank you cards. The unit of sale was $200. The source was direct mail.
Selections: Gender, individual name, business adress, state/SCF/ZIP
Cost: $105/M
Contact: Direct Media Inc., 203-532-1000

Intuit Financial Services
Leon Henry Inc. has extended the deadline for its Intuit Financial Supplies package insert program to Feb. 17. Inserts are due in on Jan. 27. Roughly 100,000 packages are available for a first quarter test.
Cost: $65/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176