List and Database News

Vita Life

MKTG Services has been named manager of the Vita Life vitamin buyer’s list, containing 104,053 one-month hotline names. These consumers purchased time-released multi-vitamins or registered for Vita Life’s bimonthly continuity program. The source was telemarketing.
Selections: Multi-buyers, ethnicity, gender, state/SCF/ZIP
Cost: $105/M
Contact: MKTG Services, 215-968-5020

Happy Birthday America
Adrea Rubin Management Inc. is offering a birthday file listing 21.4 million individuals by exact date of birth. Based on multiple sources, this compiled file is selectable by mail order purchase categories including apparel, electronic, home/kitchen and magazine subs. Roughly 55% of the people on this list are female.
Selections: Gender, age, income, credit card, presence of children, geographic
Cost: $70/M
Contact: Adrea Rubin Management Inc., 212-983-0100

New Moon
Millard Group has been named awarded management of the New Moon: The Magazine for Girls and Their Dreams subscriber list. This publication is edited and read by girls, ages 8-14. The source is direct mail. Included on the file are 8,462 12-month subscribers, 20,951 active subs and 44,479 active gift givers. The average unit of sale was $29.
Selections: State/Zip
Cost: $90/M
Contact: Millard Group Inc., 603-924-9262

Investment Industry Professionals
Now available from Worldata is a file of investment professionals from the Purchasing Power of America databases. The 2.1 million executives listed in this file work in both the public and private sectors.
Selections: Job title, number of employees, annual sales, industry
Cost: $90/M
Contact: Worldata, 561-393-8200