List and Database News

Parenting Group

Millard Group Inc. becomes the list manager for Parenting Group Inc., effective Aug. 10. The appointment includes the Parenting magazine list of 1.3 million subscribers. The other files are from Baby Talk magazine and First Moments, a promotional package for distributing product samples and coupons to new parents.
Selections: Hotlines, first-time moms, postnatal, prenatal, change of address, date of birth, gender, telephone number, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., 603-924-9262

Home Trends/Picket Fence/Back to Basics
ALC of New York LLC assumes management on Aug. 9 of three catalog files for Quik-Cook Inc. Its flagship catalog Home Trends list offers nearly 500,000 names. Lists for the Picket Fence and Back to Basics catalogs offer 90,000 and 83,000 records, respectively.
Selections: Hotlines, dollar, average purchase, product, credit card, multibuyers, gender, state/SCF/ZIP
Price: $95/M (base)
Contact: ALC of New York LLC, 212-381-1716

Penton Technology Lists
Penton Technology Media has appointed Edith Roman Associates Inc. and its affiliate ePostDirect to manage technology-related postal and e-mail records. Penton’s Tech Select Master File contains 403,821 postal and 119,238 e-mail records from magazine subscribers. Separate lists of subscribers are available for SQL Server Magazine, Windows & .NET Magazine, iSeries News and ePro Magazine. Postal records are available for newsletters such as Exchange Administrator, Security Administrator and Windows Scripting Solutions. Penton Media Inc. also offers other lists managed by MeritDirect.
Selections: Job function/title, number of employees, business/industry type, state/SCF/ZIP
Price: $225/M (postal); $325/M (e-mail)
Contact: Edith Roman Associates Inc. 845-731-2684 (postal files) or ePostDirect, 800-409-4443 (e-mail files)

Berkeley Premium Nutraceuticals
Listdata Management Services Inc. has been selected as the inaugural list manager for 2 million customer records now being offered Berkeley Premium Nutraceuticals Inc. The sources are television, radio, direct mail and the Internet.
Selections: Monthly hotline, gender, age, credit, source, product, state/SCF/ZIP
Price: $115/M
Contact: Listdata Management Services Inc., 845-357-1881