List and Database News

EH Publishing

ALC Management has assumed management of a master file with171,000 subscribers and four associated files for EH Publishing. The appointment includes Electronic House, TecHome Builder, CEPro and Tech Living magazines, with counts ranging from 22,000 to 71,500. These files target the emerging electronic home market.
Selections: Hotlines, business/industry type, annual sales volume, units built, gender, job title, paid, state/SCF/ZIP
Price: $105/M to $140/M
Contact: ALC Data Management, 609-580-2910

Our Canada
Reader’s Digest Magazines Canada Ltd. has begun offering the circulation list from Our Canada, a new title launched in January. A total of 86,356 subscribers are available. The magazine features articles and photographs submitted by readers. Direct mail is the source
Selections: Gender, FSA, change of address, recency, province
Price: $150/M (Canadian)
Contact: Cornerstone List Management, 416-932-9555

Net Savvy Coupon Requestors
Nearly 28 million consumers who requested coupons online are named on the Net Savvy Coupon Requestors file. They filled out lengthy questionnaires on the Internet to receive coupons for discounts on products and services. Postal and e-mail records are available.
Selections: State/SCF/ZIP
Price: $150/M
Contact: Loring Direct Response Inc., 845-708-0100

SOHO Hotshots
This is a new universe of 482,705 men and women who responded to offers for office supplies, computer products, business forms and similar offers targeting new enterprises. Business and home addresses are available.
Selections: Hotlines, gender, telephone number, state/SCF/ZIP
Price: $90/M
Contact: Byrum & Fleming, 800-850-1711