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The market for paid online content grew to $361.4 million for the third—a 105.3% gain over the third quarter of 2001, according to a study by the Online Publishers Association.

During the first three quarters of 2002, U.S. consumer spending for online content totaled $975 million. For 2001, they spent only $670 million.

Personals/Dating category is the leading paid content category in the third quarter, making $87 million in revenues. The top three categories—Personals/Dating is followed by Business/Investment and Entertainment/Lifestyles—account for 62% of all paid content revenue to date.

"As consumer acceptance continues to rise, premium content will play an increasingly important role in the revenue mix for online publishers," said Michael Zimbalist, executive director of the Online Publishers Association, in a statement.

The survey was conducted using a panel of more than 1 million U.S. consumers. ComScore Networks calculated results by passively and electronically monitoring the actual purchase and usage transactions that took place during the analysis period.