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Among DMers that use outbound telemarketing, 38% say the new federal do-not-call list will have no effect at all on their activities, while another 24% anticipate minimal impact, according to an exclusive Direct magazine survey.

On the other end of the scale, 13% anticipate a significant disruption of their telemarketing efforts. Not surprisingly, business-to-business firms, which aren’t affected by the list unless they call home offices that have signed on to it, were significantly less concerned than either consumer marketers or companies that solicited both.

Direct Marketing Association members were more likely to anticipate a significant impact to their business: 21% did so, compared with only 8% of non-members. Just over 55% of all DMA members said it would have little effect, compared with 69% of non-members, likely reflecting members’ willingness to follow DMA guidelines on using it.

Before the do-not-call list went into effect in early October, Direct asked marketers that use outbound telemarketing about their plans to cope with the new restrictions.

Other findings include: Just over one third of respondents that use telemarketing went out of their way to renew contact with customers so they’d fall under the “established business relationship” provision of the revised rules, and continue to be telemarketing targets.

Twenty percent will be moving more financial resources into direct mail as a result of the new restrictions.

Sixteen percent will be concentrating more on e-mail marketing. Fourteen percent will focus more on Internet efforts. Four percent will spend more on direct response television. Six percent will convert seats within their call centers from outbound to inbound telemarketing. And slightly more than half didn’t anticipate a change in their resource allocation.

A full report on the survey’s results will appear in the December issue of Direct.