Marketers Asked to Suspend Activity on National Day of Mourning

The Direct Marketing Association is calling on its members to refrain from making marketing calls and sending commercial e-mails to consumers on June 11, 2004, which has been designated as a national day of mourning in memory of President Ronald Reagan.

“We are calling on marketers to consider the mood of the country on this day of national mourning,” said H. Robert Wientzen, president and CEO of the DMA, in a statement.

“Indeed, many member companies have already indicated to us that they plan to refrain from calling or sending commercial e-mail on that day. Businesses should keep in mind the thoughts of consumers and the reputation of the industry,” Wientzen continued. “If members do conduct a campaign, they should do so with the utmost caution and respect on this solemn day of remembrance.”