Sponsored Content WEBINAR: ELECTION 2008: E-mail Tips from a Political Insider   WEBINAR: Becoming the Illusionist: The Magic of Using "Brand" to Drive Response without Results Disappearing in the Process   WEBINAR: Score and Win Through Cooperation   TOOLS OF THE TRADE: Holiday's are prime-time for email marketing - maximize your ROI by getting to the inbox   ON DEMAND WEBINAR--MASTER CLASS: High Performance Online and Off-line Strategies for Large Scale Customer Acquisition   FREE WHITE PAPER - Direct Mail and the Internet Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more. Featured Categories Lists and Data Telemarketing Database Marketing E-commerce Web Marketing Agency & Creative Services Print, Production & Paper Lists and Data Processing :: view all categories Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. >> Search Now DIRECT Buzz Blog Webinars Buyer's Guide Calculators JobZone ListFinder Promo Calendar Research Store E-Newsletters Print Magazine This Month in Direct Magazine Deal With It Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive... See Full July Issue

More than half of all online and offline marketers anticipate marketing budget increases during 2003, while only 6% say their budgets will shrink, according to DoubleClick Inc.

The average increase among those anticipating more money next year is 11%.

Nearly two thirds said that revenue from their Web sites would rise during 2003. They saw slippage in most other channels. Almost one in five said telemarketing revenue would drop, followed by 14% who said catalog sales would decline.

There is still room for expansion among marketers that want to measure their electronic channels’ effectiveness. Only 44% have measurement tools in place, with most relying on "clicks" and "hits" (as opposed to linked sales) to measure their online advertising’s effectiveness. One third of those surveyed were not convinced of online marketing’s effectiveness.

DoubleClick’s Fall 2002 Marketing Survey is based on online surveys of 200 marketing executives from companies that have gross revenues in excess of $50 million and marketing budgets above $1 million.