Marketing Campaign Debuts for State Farm

State Farm has launched a new marketing campaign to showcase its and reflect its growing emphasis on financial services.

DDB Chicago, an advertising partner for 63 years, and State Farm developed the campaign which includes print, TV, radio, direct mail, agent sales materials, point-of-sale pieces and the Internet.

A key goal of the campaign is to encourage State Farm customers to visit their agents for help in preparing for transitions in life.