MarketMiner Incorporates Census Block Data Into Its Offerings Suite

Direct marketing software innovator MarketMiner Inc. Charlottesville, VA, has licensed Applied Geographic Solutions census block level data. The new information will allow marketers to access age, income, household size and presence of children, marital status, ethnicity, and number of vehicles variables in its mining processes.

A basic 20 variable set is shipped with all of the MarketMiner products, with detailed 50 and 150 variable sets available. Other available sets include: etailed Income, Consumer Expenditures, CrimeRisk, Weather & Quake Risk, Business Counts, and Health Counts.