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MarketsOnDemand has reduced its e-mail list prices to bring them in line with postal list costs. The Chicago-based list company has also introduced telephone numbers for rental.

The CoreBase consumer database costs $75 per thousand for e-mail or postal files. The CoreBase cost had been $120/M for e-mail and $75 for postal.

Interest lists now cost $85/M for e-mail and postal, down from $130/M for e-mail and $85/M for postal. Career files are $85/M for both, down from $260/M for e-mail and $130/M for postal. Web site member lists from registrations on the company's network of Web sites is $95/M for both, a drop from $180/M for e-mail and $100/M for postal.

The telephone numbers are priced at $20 per thousand. If telephone numbers are overlaid onto data, the price is $50/M.

"We're doing this to grow the pie," said Kate Leto, marketing manager. "We're making it more possible for people to improve their overall ROI through e-mail marketing."

Markets on Demand has nine million postal and e-mail names and a number of data-enhancement services including an e-mail append service.