Sponsored Content WEBINAR: ELECTION 2008: E-mail Tips from a Political Insider   WEBINAR: Becoming the Illusionist: The Magic of Using "Brand" to Drive Response without Results Disappearing in the Process   WEBINAR: Score and Win Through Cooperation   TOOLS OF THE TRADE: Holiday's are prime-time for email marketing - maximize your ROI by getting to the inbox   ON DEMAND WEBINAR--MASTER CLASS: High Performance Online and Off-line Strategies for Large Scale Customer Acquisition   FREE WHITE PAPER - Direct Mail and the Internet Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more. Featured Categories Lists and Data Telemarketing Database Marketing E-commerce Web Marketing Agency & Creative Services Print, Production & Paper Lists and Data Processing :: view all categories Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. >> Search Now DIRECT Buzz Blog Webinars Buyer's Guide Calculators JobZone ListFinder Promo Calendar Research Store E-Newsletters Print Magazine This Month in Direct Magazine Deal With It Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive... See Full July Issue

MarketsOnDemand has introduced five new lists, effective April 29.

These files, which are part of the Chicago company's consumer interest list, are opt-in.

Consumers visited Web sites of MarketsOnDemands' network partners and registered their interests there. They also signed up for third-party offers. All the files are part of CoreBase, the company's permission-based marketing database, which includes 29 interest files. There are 35 network partners.

The files include Automotive Enthusiasts, who have an interest in cars, auto restoration and accessories, with 73,000 names and Software Lovers, who have expressed a desire to buy and try new software, with 200,000.

Football Fans (62,000) are interested in professional football. Shopping Enthusiasts (84,000) have expressed a willingness to shop on the Internet. And, Survey Seekers, with 111,000, is a source of consumers who take surveys.

The e-mail and postal cost $85/M, with the price for both set at $170/M. Selects include length of residence, marital status, household income, known homeowner, presence of children, direct mail merchandise buyer, ethnicity, education, telephone numbers and more.