Martha Stewart Launches Bulk Flower Purchase Option

Martha Stewart Living Omnimedia, Inc., New York, has launched marthasflowers.com. The new service will allow visitors to marthastewart.com and customers of Martha by Mail can buy fresh cut flowers in growers' bunches, which consist of 25 or 50 units, as opposed to the usual dozen. The flowers are delivered with "how-to"' cards, as well as with Martha's tips, enabling customers to condition and arrange the flowers successfully themselves. Additionally, through the site's monthly continuity program, customers will be able order a three-, six-, or twelve-month supply of flowers.