Sponsored Content WEBINAR: ELECTION 2008: E-mail Tips from a Political Insider   WEBINAR: Becoming the Illusionist: The Magic of Using "Brand" to Drive Response without Results Disappearing in the Process   WEBINAR: Score and Win Through Cooperation   TOOLS OF THE TRADE: Holiday's are prime-time for email marketing - maximize your ROI by getting to the inbox   ON DEMAND WEBINAR--MASTER CLASS: High Performance Online and Off-line Strategies for Large Scale Customer Acquisition   FREE WHITE PAPER - Direct Mail and the Internet Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more. Featured Categories Lists and Data Telemarketing Database Marketing E-commerce Web Marketing Agency & Creative Services Print, Production & Paper Lists and Data Processing :: view all categories Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. >> Search Now DIRECT Buzz Blog Webinars Buyer's Guide Calculators JobZone ListFinder Promo Calendar Research Store E-Newsletters Print Magazine This Month in Direct Magazine Deal With It Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive... See Full July Issue

MaxWorldwide Inc., formerly L90 Inc., is reviewing a request to be acquired by Newcastle Partners L.P.

Newcastle Partners, Dallas, TX, submitted an offer to MaxWorldwide Sept. 18 to purchase the company for 75 cents per share in cash, a 74% premium to MaxWorldwide’s market price on the day prior to the offer. The offer expressed an interest in "proceeding forward immediately and working together with the company," according to a statement released by Newcastle Partners.

A follow-up letter from Newcastle Partners dated Sept. 25 requested a response from New York-based MaxWorldwide’s board of directors, stating that since the offer had been submitted "there has been a deafening silence from the company." It said that a representative of Newcastle Partners had met with officers of MaxWorldwide in May 2002 and had sent correspondence to the firm and made attempts to contact company officers via telephone and e-mail without success.

Officials from MaxWorldwide could not be reached for comment. MaxWorldwide has three divisions – MaxOnline, MaxDirect (formerly Novus Marketing) and MaxCreative.

MaxWorldwide responded Sept. 25 in a letter that acknowledged receipt of the proposed acquisition.

The letter, signed by CEO Mitchell Cannold read in part: "Not withstanding the allegations made in those letters, please rest assured that the company’s board of directors is carefully reviewing your conditional offer in consultation with its advisors, in accordance with its fiduciary obligations. The board intents to continue its deliberations to ensure that it take appropriate action in the best interests of the company’s stockholders."

The Newcastle Partners letter, among a number of requests, asked that MaxWorldwide release its financial information for the quarter ended June 30 as soon as possible along with cash balances; to announce the status of a pending investigation by the Securities and Exchange Commission; to explain why the company allowed its NASDAQ listing to lapse without warning to stockholders, resulting in trading of the common stock being relegated to the "pink sheets," and to review why the firm suddenly changed its strategy from selling the company to acquiring other businesses.

Newcastle Partners, a participant in the MaxWorldwide Full Value Committee, could not be reached.