Media Horizons Wins Columbia House Alternative Media Programs

Media Horizons Inc. has been named to manage the Columbia House Co. alternative media programs effective Feb. 7.

The appointment includes an annual total of 139 million ride-along mailings and 24 million product shipments. The ride-along programs are segmented along the company’s major product lines including the DVD club, the video club, general music, Latin music, and Christian music.

The package insert programs are selectable by music, video, DVD and new enrollments versus positive orders. First class mail delivery through statement stuffers is also available.

The programs had been managed by Walter Karl.

Columbia House has more than 11 million offline and online club members in the United States and Canada, the company provides direct-to-consumer marketing of more than 9,000 music titles and 7,000 video and DVD titles through its entertainment clubs.

Media Horizons is in Norwalk, CT.