ParadyszMatera Chosen as List Broker for REI's Catalog File

Recreational Equipment Inc. has chosen ParadyszMatera to be the exclusive broker of its catalog buyers file.

The last-12-month buyers file has 124,733 names. The average age of the REI catalog customer is 44 and the household income is $78,000.

Under the terms of the agreement, New York-based ParadyszMatera will provide REI with list planning, buying, research and analysis beginning with REI's holiday mailings.

REI, headquartered in Kent, WA, was established in 1938 by a group of 23 Pacific Northwest mountaineers who formed a consumer cooperative to ensure quality outdoor products for its members.

REI has more than 2 million active members, and has 61 retail stores and a direct sales division that includes two Internet sites: REI.com and REI-OUTLET.com.