R.L. Polk, Acxiom Expand Relationship

R.L. Polk & Co. will adopt Acxiom Corp.'s AbiliTec software into its Customer Data Integration (CDI) offering as part of an enhanced relationship between the two companies.

The alliance also provides for R.L. Polk & Co., Southfield, MI, and Little Rock, AR-based Acxiom Corp. to jointly develop and market customer relationship management products for Polk's automotive clients.