Santa Clara, Calif.-based Roxio Inc., a digital media software company, has renewed its yearly contract with Kefta Inc., a provider of real-time customer interaction solutions.

San Francisco-based Kefta enables marketers to present customized offers and content in response to specific user profiles, behaviors and actions. Combining direct marketing and behavioral targeting is utilized to tailor customer interactions and reach the consumer at the best moment, online or offline, with the most relevant product and message, according to the company.

With Kefta, Roxio is able to launch highly targeted customer interaction programs across its online channels. Roxio gained the ability to customize its marketing message and product offering to each online customer, based on his or her profile and behavior.